Create effective prompts for your daily Instagram strategy
This tool helps you generate comprehensive prompts for your Instagram content strategy. Whether you're planning posts, captions, hashtags, or engagement strategies, we've got you covered.
Highlight key features, benefits, and use cases.
"Create a [photo/carousel/video] showcasing [product name] with close-up shots of [key features]. Caption should highlight the top 3 benefits and include a personal story of how it solved a problem. End with a question asking followers how they would use it. Use a mix of product-specific and industry hashtags."
Position yourself as an expert in your field.
"Create a step-by-step [carousel/video] teaching [specific skill/tip]. Start with an attention-grabbing statistic or question. Break down the process into 5-7 clear steps. End with a CTA encouraging followers to save the post for future reference and tag someone who would find it helpful."
Build authenticity and connection with followers.
"Share a candid [photo/video/story] of [specific behind-the-scenes activity]. Caption should tell the story of what was happening, challenges faced, and lessons learned. Include team members (with their permission) and show the human side of your brand. Use BTS-related hashtags and ask followers what other behind-the-scenes content they'd like to see."
Consistent value delivery to build follower anticipation.
"Create a weekly '[Theme] Tip Tuesday' series. Each post should solve a specific pain point for your audience around [topic]. Use the same visual template but with different colors each week for brand recognition. Include numbered tips (e.g., 'Tip #12') in the caption to create a collectible series. Encourage followers to share their results."
Showcase real results and build social proof.
"Feature a different customer each [frequency] in your '[Series Name]' spotlight. Include their photo (with permission), a brief story of their challenge, how your product/service helped, and measurable results. Use direct quotes from the customer. Tag them and encourage engagement with a question about similar experiences."
Position yourself as an industry thought leader.
"Create a '[Day] Digest' carousel breaking down the week's most important [industry] news. Slide 1: Attention-grabbing headline. Slides 2-6: Individual news items with your expert take on implications. Final slide: CTA to subscribe to your newsletter for more in-depth analysis. Use news, industry, and commentary hashtags."
Build your Instagram strategy around 3-5 content pillars that align with your brand values and audience interests:
Content that teaches, informs, and solves problems for your audience.
Examples: How-to guides, tips, tutorials, industry insights, myth busters
Content that motivates, uplifts, and connects emotionally.
Examples: Success stories, quotes, transformation showcases, behind-the-scenes, personal journey
Content that highlights your products/services and drives conversions.
Examples: Product features, benefits, testimonials, limited-time offers, new releases
Content that fosters engagement and builds relationships.
Examples: User-generated content, Q&As, polls, customer spotlights, team introductions
Content that amuses and provides a break from the serious stuff.
Examples: Humorous posts, industry memes, lighthearted challenges, trending sounds/formats
Organize your content calendar to maintain consistency while keeping your feed fresh:
Boost your engagement with these proven tactics:
What: The number of unique accounts that saw your post (Reach) vs. total views including repeats (Impressions).
Why Track: Measures content visibility and algorithm performance.
Goal Setting: Aim for 10-20% increase in reach month over month.
What: The percentage of people who engage with your content relative to those who see it.
Why Track: Measures content resonance and audience connection.
Formula: (Likes + Comments + Saves + Shares) ÷ Reach × 100
Benchmarks: 1-3% is average, 3-5% is good, 5%+ is excellent
What: How many users saved your post to revisit later or shared it with others.
Why Track: High-value engagement signals that boost algorithmic performance.
Optimization: Create more "saveable" content like tutorials, guides, and resource lists.
What: Profile visits, website clicks, and follows resulting from a specific post.
Why Track: Measures content effectiveness at driving deeper engagement.
Conversion Focus: Monitor which content types drive the most profile actions.
Create a simple spreadsheet with these columns to track your content performance: